Do you have a communications plan?

Do you have a communications plan?

Do you have a communications plan? For those who have ever worked in the corporate world, you may be wanting to close this post down now and ignore it completely. Don’t worry, I am not talking about creating a boring, formal communication plan. I am talking about...
Who are you? Develop your brand.

Who are you? Develop your brand.

Who are you? Develop your brand. Many people are mistaken that their brand is their logo and colour scheme. Branding is much more than this, branding is the emotional response a business evokes in a customer.Evoking emotion is critical to building long term, loyal...
Getting the most out of influencer marketing

Getting the most out of influencer marketing

One of the current marketing trends at the moment is working with influencers to get better exposure for your brand, commonly referred to as influencer marketing. I am finding very mixed opinions in this method of marketing and so decided to pull together some tips on...