Do you have a communications plan?

Do you have a communications plan?

Do you have a communications plan? For those who have ever worked in the corporate world, you may be wanting to close this post down now and ignore it completely. Don’t worry, I am not talking about creating a boring, formal communication plan. I am talking about...
Who are you? Develop your brand.

Who are you? Develop your brand.

Who are you? Develop your brand. Many people are mistaken that their brand is their logo and colour scheme. Branding is much more than this, branding is the emotional response a business evokes in a customer.Evoking emotion is critical to building long term, loyal...
Marketing Strategy is not a scary word

Marketing Strategy is not a scary word

  You may think you are too small to have a marketing strategy but that’s not true, everybody has a strategy, even if it is just stored in your head. A documented marketing strategy is so important as it is how you will keep on track and keep building those...